Executive Coaching

Our goal is to help executives become more competent and excel in their leadership roles.  We believe successful coaching assignments result in self correcting, behavioral change that is rooted in a commitment to long term continuous improvement. Meaningful change does not happen by chance.  It requires an experienced coach to help executives engage in the self-reflection necessary to embark on the path to excellence.

set up a coaching session

Team Coaching

There are few things in life more satisfying than performing at the highest level with a successful team.  The harsh reality is that it’s extremely rare to experience that feeling today in corporate America.  Team dysfunction reigns.  We work with teams to uncover the roots of dysfunction and apply team coaching techniques designed to create more open, trusting, accountable and committed teams.

set up team coaching

Strategic Planning

Chris Fehrnstrom works as a strategic thought partner to executives and teams facing challenging business situations. Chris is able to help facilitate strategic planning sessions to help companies plan for their growth. He has particular expertise in growth strategy, M&A, commercial business strategy, and organizational redesign and implementation. 

get advice

Chris did a great job guiding our organization through a new strategic planning process resulting in an updated five year strategic plan. His business experience and ability to listen to diverse viewpoints and incorporate them into the final plan made a tremendous difference.
— Robert Koch, President & CEO, Wine Institute
Chris is perhaps one of the most talented and insightful leaders in the wine and beverage alcohol industries. He provided one-on-one coaching that was deeply individualized and focused yet mindful of my organization and strategic goals. I highly recommend Chris.
— Tony Baldini, President, Trefethen Family Vineyards
I had the privilege to work with Chris this year as an Executive Coach. As I transitioned from working at a large corporation to a smaller winery, more of a startup feel, Chris helped me navigate on how to best take what I had learned in the past and apply my skills within the new job. Chris has an amazing ability to coach on both professional and personal leadership skills which have guided me in this role. Anyone is lucky to have the opportunity to work with Chris as an Executive Coach.
— Michelle (Perry) Egan
Chris was instrumental to me as my coach as I transitioned into my new role as CEO. His extensive tenure as a strategic leader in the wine industry coupled with his natural ability to coach gave me a view of the paths toward success, as well as helped me calibrate my goals to meet the needs of my business. During our meetings, I was able to get out of my head and look at my business issues with a fresh perspective. Chris helped me become a better leader, make better decisions and ultimately get better results.
— Sarah Pearson
I’ve had the privilege of working with Chris first as an Executive Level client in the alcohol beverage space and most recently as an Executive Coach. The intersection of his knowledge of big business, the interest in creating and supporting pathways to personal and professional goals and his high level professionalism was a perfect fit. I would highly recommend Chris as an Executive Coach for those interested in continuing the inner work necessary to achieve their goals.
— Allison Langhoff, A+J Partners